Reflections and Key Takeaways for Fun Ads Solutions.
After attending Nedbank IMC 2024, I walked away with more than just a stack of business cards (Oh except, I flexed a little differently with my digital card, from Pro Digital and formed and a few new LinkedIn connections.
I went into the conference with a clear purpose, TO OBSERVE. This strategy of stepping back, listening, and reflecting has offered some powerful insights that I believe will help Fun Ads Solutions grow further and "Challenge itself as a business"
It was fascinating to see a mix of marketing managers from various industries and creative agencies supporting their clients. But as I paid close attention, a key pattern became evident, most of the agency leadership were men (quite typical of the marketing agency space in most countries), no, this is not an activist blog, read on.
Here’s the interesting bit, despite it seeming to be a male dominated industry , these same agencies are RUN by women. (We multitask better, obviously!)
It made me realize that to grow Fun Ads Solutions successfully, we need to embody the confidence and maintain the resilience and drive of a bunch of men in a boy’s club. (This is actually poetic and very symbolic 😅😎)
I did manage to connect with some key speakers who could bring serious value to our upcoming calendar of activities.
Moving forward, I see the future of Fun Ads Solutions in creating immersive experiences. It is not about hard-selling but creating environments where decision-makers can truly experience brand magic through compelling story telling.
What’s Next for Fun Ads?
Nedbank IMC 2024, reinforced that while we are indeed on the right path, there’s always room to grow, adapt, and sharpen our approach. And as we move forward, we’ll be doing so with confidence, purpose, and maybe a little extra swagger. 😉
Kgomotso Garebakwena
The Caption,
Your Favorite FEMALE CEO
Fun Ads Solution
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